The travel agency ESO travel organizes trips to all continents for their clients including journeys to exotic places as well as luxurious stays at unusual places all over the world.

Cooperation

We prepared a web redesign for ESO travel and we continue to manage web applications designed to advertise and sell trips online. We also assure network management and server applications. In 2006, our cooperation broadened and we started getting involved in online marketing in the form of SEO and SEM. Currently, we take care of complete online marketing including PR articles, newsletters or leaflets. The goal is to continue increasing the quality of the offered services on the long run and increase sales.

Results

The demand for our client’s services increased plus one hundred fold thanks to redesigning the website, reprogramming the online booking system and key word optimization. Prior to the project launch, the demand for trips amounted to around 1.000.000CZK per year. Post website redesigned version launch that number immediately increased to 1.000.000CZK per month. The demand remains constant at 10.000.000CZK per month thanks to subsequent work and optimization efforts.

	November 2006	November 2012
Page views	18 000	293 674

Comparison of website traffic www.esotravel.cz

Our PR articles bring thousands of visitors regularly; we create supporting travel minisites which generate high-quality backlinks for our client. We continuously work on link building and SEO optimization – we reach the top positions with our most relevant keywords in the two of the most frequently used search engines in the Czech Republic.

Keyword	Before	Google after	Seznam after
dovolená Thajsko	Not found	1st place	1st place
dovolená Čína	Not found	1st place	1st place
dovolená Dominikánská republika	Not found	1st place	3d place
dovolená Keňa	Not found	1st place	1st place
dovolená Kuba	Not found	1st place	1st place
dovolená Spojené státy	Not found	1st place	1st place
dovolená Austrálie	Not found	4th place	2nd place